It's very important to find the central points from which ideas are being disseminated, if one wants to have a chance to change the direction of their flow.
I admit to having found a very key one, but I also admit to being entirely flummoxed at to how to come up with any effective answer or solution.
YouTube is currently more important, I think, than blogs, because it gives people information in a form they find easily digestible. It is easier for illiterate people to listen and view something than it is for them to read something.
It is very important to have a look at the current anti-feminist gibberish put out on YouTube, because otherwise one has not idea whence the strange ideas and false 'truisms' emerge.
To update those who may not know, currently there is strong consensus in the minds of the illiterate that "feminism is an ideology of hate". The echo chambers resonates this notion quite strongly. If one believes that anything is "an ideology of hate", one feels justified in condemning anything that so much mentions the word, "feminism".
There are other "truisms" floating around that have a psychological ring of truth, but are actually at best half-truths or ideologies that manifest in the mainstream because of religious indoctrination.