The "cheap subjectivity" that Westerners take for granted, and say that it is their right, is precisely cheap because it is produced by consumer society. Jean Baudrillard says: "...each consumer is locked into the profitable manipulation of goods and signs for his own interest. He can no longer really waste his time in leisure. Inexorably, he reproduces, at his own level, the whole system of political economy: the logic of appropriation, the impossibility of waste, of the gift, of loss, the inexorability of the law of value"